Not a ton of movement in the Crocs Classic Chart this month. Crocs Mammoth slips another place to number 3 and Crocs Cayman is once again affirmed as the most popular style of Croc in Adults and Kids sizes. I promised this month I’d also list a provisional chart of 2008 Crocs styles. To give a level playing field, I’m basing this on keyword searches I receive (not page views as in the regular chart). This is because some styles like Crocs Adara are now available and have their own page on my site and others are still to arrive, so here goes.

Dr Crocs

Crocs 2008 Styles Chart

1 Crocs Cyprus (by a clear mile)
2 Crocs Baya
3 Crocs Adara
4 Crocs Baja
5 Crocs Santa Cruz
6 Crocs Tikali
7 Crocs Velocity
8 Crocs Malindi
9 Crocs Yukon
10 Crocs Capri Canvas

Crocs Classic Chart

1	Adult Crocs Cayman
2	Kids Crocs Cayman
3	Crocs Mammoth
4	Crocs Alice
5	Crocs Beach
6	Crocs Sassari
7	Crocs Mary Jane
8	Crocs Off Road
9	Crocs Professional
10	Crocs Endeavour

Well if the first few days of April are anything to go by Summer is on its way at last here in the UK. Kids Cayman Crocs have made a recovery to number 5, Kids Crocs Mammoth have slipped off the chart (number 11), Crocs Cayman increases its lead at number 1 with nearly twice as many pageviews as the Crocs Mammoth at number 2 a clear indication that the summer styles are seeing a resurgence.

Its clear that many Crocs retailers are trying to shift old Crocs stock before the core buying period begins. Consequently there are some low Crocs sale prices but often only the very small or very large shoe sizes or unpopular colours are in stock fro this price.

Next month I will be issuing two Crocs charts – traditional Crocs and Crocs 2008 styles. Even though these 2008 Crocs are not available yet in the UK, I think an early indication of the European Crocs market trends would be interesting. To give you a heads up, based on search keywords here would be the top 5 2008 styles this month. Crocs Cyprus, Crocs Baya, Crocs Adara, Crocs Baja, Crocs Tikali.

Dr Crocs

1	Adult Crocs Cayman
2	Crocs Mammoth
3	Crocs Beach
4	Crocs Disney Beach
5	Kids Crocs Cayman
6	Crocs Alice
7	Crocs Mary Jane
8	Crocs Off Road
9	Crocs Professional
10	Crocs Sassari

Kids Crocs and a Summer only brand

Thanks for your interest in my monthly charts. He’s my personal perspective on the European market. Yes I have seen a dip in interest in kids styles compared to Adults sizes. My assumption is most kids were bought their summer crocs last summer and possibly some lucky kids had their Mammoths at Christmas (if the suppliers bulk orders arrived from Crocs Europe in time). Sadly, last summer also spawned a raft of cheap chinese “crocs” copies at every beach and market in the UK mostly aimed at the kids. Parents spent 4-6 pounds (versus 24 pounds!) on these cheap fakes. I’d guesstimate the genuine to fakes I saw on UK kids feet was about 50:50. Its good to know kids are brand aware eh! It could have been worse. So thats why I feel there has been a dip this Q1 – kids already have their “crocs” and generally at this time of year few UK people are in the Crocs-buying mind set – and I’ll tell you why and why it may affect Crocs brand development ….

The vast majority of UK folks (and I talk to many people as well as do lots of google analytics on my site) think of Crocs as a strictly *summer* shoe. And a the iconic clog shape at that.

No New Styles Available

UK folks, very late in Q4, saw Crocs Mammoths on shelves in stores over here. Most displays they see, even now, have only Caymans, Professional, Prima, Athens and Scutes. My local garden centre (which seems to be where you find most displays for Crocs – not a great brand statement in my view) have these. Crocs “concept” stores, there is one in London and three in progess, are only just arriving. Some of the major department stores have them in their paper and online catalogues only and NOT on shelves in their stores. So the message about “Crocs do more than Clogs” is not out there … yet.

Its also cold and muddy here in the UK in winter/spring and the Crocs you see have holes in them, and Crocs Mammoths have fleece bits that get dirty. I’m yet to see anyone outside in Mammoths. So traffic/interest in Crocs as a brand is very much depressed this Q1 compared to last summer.

Another issue, unlike the US we don’t have access to ANY new crocs styles yet to stimulate an all year market for Crocs brand buyers. The Crocs.com site does not ship internationally and only TaylorShoes.com (US retailer) *1 has reasonable international shipping rates and consquently sees some action from savvy UK shoppers. Good for them to spot a niche that Crocs.eu is not filling. Crocs.eu – we want Crocs Celeste, Crocs Cyprus, Hi Crusier and the rest not Beach NHL crocs … er hello this is not Canada!

And you guys are right on the CROX board. The dollar to pound exchange is scary – we are talking the best part of 100 bucks for Crocs Axle shoes if you can find any. You’ll have to hope we ALL come over en masse to Disneyland this year and load up!

Dr Crocs

*1 http://info.alexa.com/data/details/traffic_details/taylorshoes.com *1 importantly see the country breakdown for this US retailers website 23% france 13% uk which increases markedly in summer. There is a provable demand here that is not being served locally.

PS. To declare my hand or lack thereof. I am an independent blogger, not a retailer in disguise, although I speak to some and I do not hold and have never held CROX stock. To compose the charts which I publish each month, I assess the page views and click rates on each Crocs shoe style and also the search phrases that reach my website. As I have every style of Croc on the site including the new 2008 crocs the stats I see are a good indication of what is selling through the UK online retailers. FYI My blog and website receives 15,000 – 30,000 page views a month.

The January Sales saw some deeply discounted Crocs and some of the larger retailers clearing out old Crocs stock. Stocks of Crocs Mammoth have became more plentiful after Christmas although some Crocs retailers ran out of stock before the end of the year. Cayman Crocs sales are about 2/3rds of the Crocs Mammoth and the new Crocs Alice is riding high at number three this month. I predict we’ll see a resurgence of the Crocs Cayman to the number one slot as the evenings grow a little lighter.

Hopefully this spring we’ll see some of the new Crocs styles coming to Europe including Crocs Croslite Clothing and the new Soleful You by Crocs range.

1	Crocs Mammoth
2	Adult Crocs Cayman
3	Crocs Alice
4	Crocs Beach
5	Kids Crocs Mammoth
6	Crocs Endeavour
7	Crocs Professional
8	Crocs All Terrain
9	Crocs Athens
10	Crocs Sassari

Happy New Year Croc Hunters! December 07 saw no let up in Crocs Mammoth sales with interest in the furry Mammoth Croc running at four times that of its cousin and nearest rival, the Crocs Cayman. Crocs Mammoth stock in adult and kids sizes arrived just in time for Christmas to boost final Q4 figures. There was also a good chart showing for the closed toed Crocs in the form of the Crocs Endeavour, Crocs Professional and Crocs All Terrain. And for the very first time Crocs Georgie made a brief chart appearance.

The January Crocs Sales have kicked off featuring some deep Crocs discounts with up to 40% off close out sales of Kids Crocs Mammoth. Traditionally the first three months of the year have been slow going for Crocs sales. The Crocs Croslite Clothing and the Soleful You by Crocs range are still to make a showing in Europe, much to the disappointment of many fashion conscious Crocs customers.

1	Crocs Mammoth
2	Adult Crocs Cayman
3	Kids Crocs Mammoth
4	Crocs Beach
5	Crocs Endeavour
6	Crocs Alice
7	Crocs All Terrain
8	Crocs Professional
9	Crocs Georgie
10	Crocs Mary Jane

Well what a difference cold weather makes to the Crocs chart … Crocs Mammoth has sailed right passed Crocs Cayman and has not stopped. Over the month of November interest in Crocs Mammoth has been running at 5 times that of its nearest rival, the Cayman. The growth has been quite staggering and the mission for most folks has been to find this rare beast in stock in their size and colour.

Good luck with hunting the elusive Wooly Mammoth!

Yes I did forget to post a chart last month because I was so busy preparing my other sites for Christmas. If you would like to visit my other sites, they are listed in the BlogRoll on the right hand side of my blog

1	Crocs Mammoth
2	Adult Crocs Cayman
3	Kids Crocs Mammoth
4	Kids Crocs Cayman
5	Crocs Alice
6	Crocs Endeavour
7	Crocs All Terrain
8	Crocs Beach
9	Crocs Professional
10	Crocs Sassari

You are not alone. The most frustrating thing this Christmas season has been that the season’s ‘must have fashion accessory’ the Crocs Mammoth has been all but extinct in Europe and sightings of the in stock Mammoth Crocs have been rare. Not any longer – LAMCS have 1800 pairs of Crocs Mammoth in Stock right now and they e-mailed me just 15 mins ago. So you luckly RSS subscribers to my Crocs Blog – you have a head start but all the stock of Crocs Mammoths will be gone in days. On your marks ….

Quick stock round Up of other Crocs retailers

Sweet Feet – Black, Chocolate, Pink, Khaki and Light Blue Crocs Mammoth in Stock
Littlewoods – Black, Pink Crocs Mammoth in Stock, Black have 2 week wait
Next – some Khaki Crocs Mammoth still remain but they have no Black Mammoth Crocs
Ugs and Kisses – no stock
Kiddikingdom – no stock

**Click here for my Crocs Mammoth in Stock Checker **

As I reported in September CROX analysts were predicting that the company were going to have a difficult time meeting customer demand and that has resulted in empty shelves and even the largest retailers finding it impossible to maintain stocks in the colourways and sizes people want. BTW Black/Black is the most popular Mammoth colour combo.

If you are Christmas gift hunting or indeed looking for yourself, if you can see the colour and size you need for under £40 then snap em up now because they will all be gone if you wait.

I’ve now added a Price Comparison for Kids Crocs Mammoth to the crocs section of the website.

**Click below for the price comparisons**

Crocs Mammoth

Kids Crocs Mammoth

The Cheap Crocs website lists all the shoe styles available to order in the UK, and occasionally further afield in Europe and in the USA. Each month we look at what’s hot with UK Croc buyers and compile this Crocs chart so you can see which products UK buyers are most interested in.

1	Adult Crocs Cayman
2	Crocs Mammoth
3	Kids Crocs Cayman
4	Crocs Beach
5	Crocs Prima
6	Crocs Athens
7	Crocs Endeavour
8	Crocs Mary Jane
9	Crocs Professional
10	Crocs Sassari

Shares of Crocs Inc. climbed Thursday after an analyst cheered the footwear retailer on its continued growth and better-than-expected results from its Mammoth product line.

Jeff Mintz of Wedbush Morgan Securities was pleased with Chief Financial Officer Peter Case’s assessment of the company’s operations in a management call. Business is accelerating across Europe, with strength in Japan coming from its Jibbitz, which are small decorative pieces that can be added to footwear. The United States is benefiting from strong Internet sales and adult sports licensing, according to the company.

Crocs Mammoth, a lined clog, has exceeded order expectations, with adult orders nearing 1 million pairs.

“We believe the Mammoth could become the ‘must have’ item of this holiday season, and expect the company will have a difficult time meeting demand for the product,” Mintz wrote in a note to clients.