Genuine UGG Boots and fake UGG websites
UGG Australia has recently published an explicit counterfeit warning regarding Genuine UGG Boots on the official UGG Australia website. The full details on UGG Australia’s website are here.
The UGG Australia warning contains some helpful clarification which can assist in the identification of fake UGG websites – that is websites claiming or appearing to claim their product is genuine UGG Australia boots when in fact the products are fake Chinese UGGs.
I quote “If you are viewing UGG® Australia product on-line anywhere other than uggaustralia.com and the domain name includes “UGG”, or any variation of this word, or includes one of our style names in the domain address, e.g. “Cardy”, this product is most certainly counterfeit.”
A good proportion of the fake UGG websites we have identified so far on this blog do have the word UGG in the domain name so this clarification from UGG Australia marks them out definitively as fake UGG websites.
With the help of my blog readers I have now identified 422 fake UGG websites. You’ll find the full list on my original fake UGGs post.
The other two pieces of news I have on the subject of Genuine UGG Boots vs fake UGGs came from the London firm of lawyers appointed by Deckers / UGG Australia to enforce their trademarks within Europe. They got in touch with me recently and thanked me for identifying fake UGG sites (credit goes to those who responded to my initial post on the subject).
UGG Australia’s lawyers are now trying to get these fake UGG sites removed from Google search results. If you have noticed the message “In response to a complaint we received under the US Digital Millennium Copyright Act, we have removed 1 result(s) from this page. If you wish, you may read the DMCA complaint that caused the removal(s) at ChillingEffects.org.” in the search results – this is a result of complaints made on behalf of UGG Australia. UGG Australia are focusing initially on websites that are using some of the stock images to mis-represent their products i.e. UGG Australia images on fake UGG websites.
The second thing is that Google have now stopped companies using the terms UGG and UGG Australia in the Google adwords (sponsored Ads) system unless they have been pre-approved as genuine UGG Australia stockists/retailers. Speaking to some retailers this has meant a frustrating delay on getting their own legitimate Ads approved. Also looking at the sponsored ads returned for common search phrases like uggs, ugg boots, ugg boots sale and cheap ugg boots shows that the fake site have just adapted their text to circumvent the new Google trademark infringement rules. It seems they can use UGG in the middle of a word so they are using combined terms like ukugg, australianugg, 09ugg etc to tempt people to click their ads.
As I’ve said before this is all depressing stuff and means that this coming winter, like last year, thousands of customers will be ripped off by Chinese fake UGG sites and although some steps have been taken by Google and UGG Australia, it shows just how difficult it is to stop internet fraud when the fraudsters are so determined and well resourced.
The only solution is to educate people that there are tons of fake sites out there and that to avoid being ripped off and they should purchase their Genuine UGG Austalia Boots only through suppliers they know and trust.
If you want to read more on this subject then please check out my fake UGG boots post.
The Good News
If you are looking for the best UK deals on the full range of UGG® Australia – as always you can find the best deals on 100% genuine, real and authentic UGG Australia products from authorised UGG Australia stockists on my price comparison website. I post the best deals I can there and you can be sure you’re getting the real McCoy. After all you deserve only the best quality not fakes!
Here are links to my UGG Australia price comparison sections:
Dr Crocs
I stupidly bought some boot off UGG-MALL a month ago, I checked everything out but sadly not enough. They have used the pages of the Genuinne UGG’s website and I cannott believe they are allowed to do this. They arrived stinking of glue and are made in China, the only way you can contact them is via a chat room. They offered me £20 refund but to keep the boots and then it whent up to £40 refund and to keep the boots. I insisted on my legal rights and they stopped replying, I am fuming about this and have tried to contact Google as they are on their site. Does anyone know if I can do anything or have I truly been had?
Just to let everybody know ( I have several postings previously) that I went to dispute with my credit card company and have today been refunded with the full amount of the boots. Never again will I buy a ‘bargain’.
@Shireen Smyth
I have ordered from Uggretailer.org and the boots they send are fake. They never sent me a shipping confirmation although were very quick to take my money. The boots arrived after about 2 weeks but we so obviously fake (smelt of plastic and glue, different size and colour to genuine ones and the zip broke)! I gave up trying to contact them directly and have had some communication through the online payment processor instead. Not sure they are actually sending my e mails to the seller but at least I have a contact. I have put in a dispute form with my credit card as well. A warning to everyone – DO NOT BUY FROM UGGRETAILER.ORG.
Never buy UGGS With JUMBO UGG LABEL. It is fake. They will tell you in their website and stores that “they are the best in the world”
They 100% Fake and will not last you very long as they promised. They are very slippery and loose on the back of the leg, or when you buy them to tight then you rub a whole in a front with in few months.
what a joke.
BE CAREFUL, They telling you that they are made in Australia from the best sheep skin. Yes they are made in Australia by Chinese and not the best quality check as the factory is shit in Melbourne. The sheep skin are vary some are good and some are cheap.
Also they don’t have proper sizes as they write 6-7 or 5-6
Regarding Uggway.co.uk: I bought 5 Pairs of Uggs, only received 2 as customs held my other package due to fraudulent copyright reasons. £200 down the pan for fake Uggs that arent worth £10 a pair.