Crocs signs Branded Footwear deal with Major League Baseball
Crocs, Inc. (NASDAQ: CROX) announced today that it has expanded its sports licensing business by entering into an agreement with Major League Baseball Properties. The agreement, which covers both Crocs™ footwear and Jibbitz™ shoe charms, allows Crocs, Inc. to license the names and logos for all 30 MLB teams and related MLB properties with worldwide distribution rights.
Ron Snyder, CEO of Crocs, Inc., stated, “We are proud to partner with Major League Baseball Properties and we look forward to providing baseball fans with Crocs footwear and Jibbitz charms featuring their favorite team colours and logo. This agreement represents an important step in the evolution of our sports licensing business.”
Taking the US trend for Collegiate and now MLB team Crocs, Dr Crocs wonders if one day in the not-too-distant, a deal this side of the pond might see Crocs Europe inking a licensing deal with Premiership Football.
MLB is huge but localised in North America and environs but if it works Premiership then UEFA then FIFA sounds like solid building blocks to build a global market.
Would it catch on in Europe? Would you buy Chelsea Crocs, Arsenal Crocs, Liverpool Crocs, Man Utd Crocs or are LA Galaxy Crocs more likely? As ever let me know what you think.















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